Lindsey and her Mom, Lisa, learned to knit with her aunt one Christmas. After losing needles and not finding needles cases ‘cute enough’, Lindsey convince Lisa to make on for her. She took it to her local knit night and everyone fell in love with it. At first they made them out of the kindness of their hearts but the demand made them realize very quickly that they had a business! In fact the knit group became market research.
In 2006, dad had to retire with disability, so Lisa and Lindsey began to work on the bags as a wholesale business. The aunt convinced them and supported their adventure to Stitches South in Atlanta to sale retail the first time. Marly was a first customer there! (I love that they had a rule that only one of them could freak out at-a-time, because that first time is a giant step.) They went to Stitches Midwest, Stitches East and then Stitches West, getting feedback from people they meet at these events and others.
Lindsey says her mom was really good at matching fabrics. They often shopped at their local big box store, but they would sometimes have to venture off the beaten path, maybe all over town, to find things that looked good together. Now, she spends a lot of time online looking at several different distributors to match fabrics.
Last year, Lindsey broadened their fabrics available by working with designers. The first was Kristin Omdahl, and they were very popular at Stitches East this past October. Working with Spoonflower, she has also created bags for Marly Bird (!), Buffalo Wool Co., Bar-maids and Knitting Rose.
Marly’s favorite bags are the Two-fer, the Sock Bag and the XL project bags. Lindsey explained how the trial and error process for these designs, and the e-tablet cases made with adjust able magnets the same as the needle cases. Check out the Erin.Lane Bags website, follow her on Facebook and Twitter and of course Etsy.
I found the iTunes link from when Lindsey was on the podcast in November 2013. CLICK HERE if you’d like to hear that too!
If you missed getting to hear this episode live, it is archived where it aired originally: http://www.blogtalkradio.com/yarnthing/2015/01/27/lindsey-martin-erinlane-bags-and-new-yarn-thing-sponsor or at iTunes
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