Sandi Rosner Tells ALL on today’s episode of Yarn Thing podcast with Marly Bird for which we are grateful, as it was short notice and she really has a lot to share with us.
Sandi says she learned to knit at age 18, when magazines (considered women’s publications) included a design with full instructions to knit. She wanted a vest she saw in the magazine, found the exact yarns and created. Her mother had crocheted and taught her much earlier, so she followed the instructions without fear, and then began experimenting. One summer, in her twenties she explored Barbara Walker’s stitch dictionaries and making swatches that looked interesting. In 1999, at a point in her career in financial services, when her son was very little, she quit that work and opened a yarn store, quite a leap having never worked in retail. After 8 years, closed the yarn store and focused on designing, teaching, editor. (She mentioned editing for the Twist Collective, she’s worked behind the scenes at the Knit and Crochet Now! show.)
Sandi began in the autumn of 2014 as Creative Director of Premier Yarns. Premier has been a topic of conversation on the Yarn Thing before, especially when Deborah Norville made time to share her yarns with us. They are also busy with the Isaac Mizrahi yarns, Universal Yarns and the new Downton Abbey. Just in the Premier collection are 30 brands of yarns! They work with in-house designers, she designs on occasion, too, and finding names for designs or colorways on occasion can be a big challenge.
Marly asked a question that we may have all wondered, does she get star-struck when a celebrity works with her on a yarn line. She admits she hasn’t met Isaac Mizrahi yet as that’s all handled through others for the fashion line, but with Deborah Norville, who is very hands on (as we heard in 2014 and 2013) in the yarn lines with her name on them. Even Sandi’s mother was excited that Sandi got to meet Deborah Norville. But when Premier Yarns was approached about offering a Downton Abbey line, Sandi broke out her happy dance around the office!
The Downton Abbey yarns include four lines named after Matthew, Lady Mary, Lady Sybil and Branson. The collection also offers patterns that are available as FREE Downloads, that includes afghans, a cardigan, vest, shrug, shawls, collars, hats with matching mitts. The Ravelry group is currently doing a Knit a Long/Crochet a Long (KAL/CAL) at THIS LINK. There is a twice-a-week newsletter from Premier yarns available in your e-mail and while the show is airing the new episode will feature that and offer the yarn packs for the various designs…
We can follow Sandi Rosner at her designer page in Ravelry. Premier Yarns is much more visible, recommend following all they are up to at the website www.premieryarns.com/yarnthing, also the Ravelry Group, Facebook, Pinterest and they have a YouTube channel.
If you missed hearing this live, you can still listen to the archived episode where it aired originally: http://www.blogtalkradio.com/yarnthing/2016/01/19/sandi-rosner-tells-all or with your favorite podcast catcher like iTunes or Stitcher Radio.